AI for busy professionals: A masterclass

It’s hard to believe that it’s only been 18 months since Chat GPT was launched. Since then there has been an explosion in the use of generative AI in the workplace, in particular, the use of language tools for content creation.

There’s no doubt that AI can save us time and resources but how can we use them and still maintain authenticity and even a modicum of originality?

This informative and practical one-day workshop, led by the award-winning journalist and content creator Andy Pemberton is designed to help you keep-up with the evolving AI landscape and provide you with the practical tools to ensure that not only do you don’t get left behind, but you get the competitive edge

This informative masterclass will help you use AI to boost your professional communications without making you sound like a robot. Through the use of practical exercises, you’ll learn how to perfect your prompts and discover the correct combination of AI tools to best serve your needs.  From brainstorming ideas, to adding colour to your text, you’ll uncover how AI can enhance your writing, SEO, grammar and spelling. You’ll discover that rather than diluting your unique identity, a clever use of generative AI can help you refine it, ensuring that your brand stays consistently on message, all whilst saving you valuable time and money.

Award-winning writer Andy Pemberton is a content expert with international experience. Currently director at Furthr, he edited Q magazine in London, launched Blender magazine in New York (which was named Ad Age’s launch of the year), and also edited Spin magazine. He has written for the New York Times, GQ, Esquire, the Sunday Times, the National (Dubai) and the Times of India. He writes columns for Yahoo.com and the Huffington Post, and offers training in social media, data visualisation and content strategy. 

If you’re looking to navigate the ever-shifting AI landscape and use generative AI tools effectively and seamlessly in your role, this course is for you. Whether you’re a busy professional looking to gain a competitive edge or a business owner seeking to implement AI tools to save time and money, you’ll learn to leverage the power of AI responsibly and meaningfully.

Date: Monday 24th June 2024

Time: 10am-4pm

Location: Online masterclass A catch-up recording will be available for two weeks after the class

Price: £299 plus £4.50 booking fee (newsletter subscribers pay no booking fees) 

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Our masterclasses are also available for businesses and can be tailored to suit the training needs of your team or organisation. Please contact us at masterclasses.support@standard.co.uk for more information.

This masterclass is available globally. If you are joining us from outside the United Kingdom, please use this time zone converter to check your local live streaming time.

You will be sent a link to the webinar 24 hours and a reminder 2 hours before the start time. Please email masterclasses.support@standard.co.uk if you do not receive the access link.

Masterclasses are delivered in conjunction with our commercial partner MDMB Creative and will appear as such on your statement when you purchase a ticket.

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