New Tottenham stadium will be called the ‘Tottenham Hotspur Stadium’ if club starts season without naming-rights deal

New era | Tottenham are due to move into their new stadium next season
Tom Collomosse27 February 2018

Tottenham’s new ground will be known as the Tottenham Hotspur Stadium – rather than White Hart Lane – if they go into next season without a naming-rights deal.

Chairman Daniel Levy had originally been looking for a 20-year deal worth £20million annually, as Tottenham edge closer to completing their £800million stadium project, which they hope will open for the 2018-19 campaign.

Spurs are in discussions with a number of parties and there had been suggestions they could conclude a deal this week, although those are thought to be premature at this stage.

According to the minutes of a recent meeting between senior Spurs officials and members of the Tottenham Hotspur Supporters’ Trust, “DL explained that the stadium financing was not conditional on selling naming rights. THFC are in discussions but they will only contract when they are satisfied with the price, the tenure and the counterparty.”

If no agreement is reached, however, the 62,000-seat arena will not be known as White Hart Lane. Spurs will instead follow the example of their Champions League opponents Juventus, whose home was known as ‘Juventus Stadium’ for six years before they agreed a sponsorship deal with financial services giant Allianz in 2017. “Until such a time that a partner is found, the stadium will be referred to as Tottenham Hotspur Stadium,” read the minutes.

As Standard Sport reported last week, Tottenham must inform the Premier League early next month whether they are likely to be in their new ground in time for the big kick-off. The governing body will write to all clubs on Wednesday asking for their fixture plans for 2018-19.

In Pictures | Work continues on Tottenham's new stadium

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At this stage, Tottenham accept that they will request early fixtures to be rearranged, meaning their opening four matches would all be staged away from home. They would then hope to be in the ground following the September international break.

There are contingency plans should the building work overrun further, although no formal discussions have been held with the FA at this stage about spending a second season at Wembley.

The minutes record Levy as saying “there was no intention of activating any extension clause unless it was absolutely necessary. DL (Levy) stated he was confident, as far as was possible, that they would hit the build deadline.”

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